JAMES V is a Vancouver-based independent pop-EDM artist and international vocal coach with over 6 years of experience in the music industry, singing, songwriting, and having produced his own music records. He also has over 3 years of experience teaching voice lessons, both online and in-person.

Finding purpose in life through singing and falling in love with music back in 2018, James embarked on his music journey as an aspiring musician and started working on his voice with Clasically Trained Vocal Coach Luis Alu in Madrid.

After working together with Luis for a year and getting started with shows in Spain, the following year James decided to move to Canada to explore more opportunities in his career.
In 2020, James started working closely with Nashville-based Brett Manning’s Associate, Jason Catron, from Vocal Lab Collective, through whom he discovered his unique tone, built great confidence and versatility in his singing voice, as well as discovered the most well-known techniques heard in pop music nowadays on the radio.

After being mentored for 3 years, James has mastered the art of singing and vocal coaching, as well as the fundamentals of the voice, by completing a Vocal Coach Certification at Vocal Lab Collective and becoming a Vocal Lab Collective associate.
Since then, James has spent the last 3 years training aspiring singers, coaching, and developing artists, pushing them forward in their music journey.

James found his calling through singing and truly cares about helping others. He firmly believes in helping you discover your strengths, the value, and authenticity of your unique voice, so that you build a strong inner connection with yourself to make those emotions come alive.